Privacy Policy

Reign & Roar LLC
Effective Date: March 1, 2026

Reign & Roar LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our mobile applications, or interact with our services.

This policy applies to all applications, websites, and digital services operated by Reign & Roar LLC, including but not limited to BirthMarx, The Green Standard, and NICUniverse.

1. Information We Collect

We collect only the information necessary to operate and improve our services.

A. Information You Voluntarily Provide

You may provide information when you:

  • Use one of our mobile applications

  • Submit a contact form

  • Email customer support

  • Enter information into app tracking tools

Information may include:

  • Name

  • Email address

  • App-entered tracking data

  • Optional notes or journal entries

  • User-selected settings

We do not require users to create accounts for basic app functionality unless explicitly stated.

B. Automatically Collected Information

When using our apps or website, limited non-identifiable technical information may be collected, including:

  • Device type

  • Operating system version

  • App version

  • Crash diagnostics

  • General usage analytics

This information is used solely to improve performance, stability, and user experience.

We do not collect precise location data.

2. How We Use Information

Information is used only to:

  • Provide and maintain app functionality

  • Improve performance and user experience

  • Respond to support requests

  • Enable optional cloud backup features

  • Ensure security and prevent misuse

We do not sell, rent, or trade personal information.

3. Data Storage & Security

We implement reasonable administrative, technical, and physical safeguards to protect information.

Most app data is stored locally on your device.

Some applications may offer optional cloud backup functionality. If enabled, data may be stored securely using trusted third-party cloud infrastructure providers solely for backup and restore purposes.

While we follow industry best practices, no system can be guaranteed 100% secure.

4. Data Retention

We retain personal information only as long as necessary to provide app functionality or fulfill legal obligations.

Users may request deletion of stored cloud data at any time.

Locally stored app data may be removed by uninstalling the application.

5. Third-Party Services

We may use trusted third-party service providers for:

  • Cloud storage

  • Analytics

  • Crash reporting

  • Hosting services

These providers operate under their own privacy policies. We only use services necessary for core functionality and performance improvement.

6. Children’s Privacy

Our services are not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to delete it.

7. Your Privacy Rights

You may contact us at any time to:

  • Request information about stored data

  • Request deletion of personal data

  • Ask privacy-related questions

Requests may be submitted via email to:
support@reignandroar.com

8. App-Specific Privacy Information

BirthMarx

BirthMarx is a personal tracking and organizational tool designed for birth professionals.

  • Information entered into BirthMarx (such as birth counts, delivery details, milestones, or complications) is user-entered and user-controlled.

  • BirthMarx does not provide medical advice, diagnosis, or treatment.

  • BirthMarx is not a HIPAA-covered entity and is not intended to store protected health information (PHI).

  • Users are responsible for ensuring that no identifiable patient information is entered into the application.

Data is used solely to support app functionality and user experience.

The Green Standard

The Green Standard is an educational and advocacy-focused application centered on maternal health awareness.

  • It provides educational content and self-tracking tools only.

  • It does not replace medical care or professional medical advice.

  • Any information entered is used solely to support app features.

NICUniverse

NICUniverse is a support and educational platform for NICU families.

  • It may include educational materials, tracking tools, and optional journaling features.

  • It does not provide medical diagnosis or treatment recommendations.

  • All content is informational and supportive in nature.

9. Legal Jurisdiction

This Privacy Policy is governed by the laws of the State of South Carolina, United States, without regard to conflict of law principles.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be reflected by revising the “Effective Date” at the top of this page.

Continued use of our services after changes constitutes acceptance of the revised policy.

11. Contact Information

Reign & Roar LLC
Website: https://reignandroar.com
Email: support@reignandroar.com